Tennis has always been a sport synonymous with style, from the pristine whites of Wimbledon to the bold, colorful designs gracing hard courts around the world. However, in 2024, the fashion narrative isn’t just about what’s happening on the court—it’s also about the players making waves in their off-court attire. Stars like Taylor Fritz, Coco Gauff, and Zheng Qinwen are leading a new era where tennis players double as trendsetters, taking their sartorial choices from locker rooms to the streets with remarkable flair.
Here’s how these athletes are reshaping off-court fashion and why their influence extends far beyond their dazzling performances on the court.
Taylor Fritz: The Minimalist Trendsetter
Taylor Fritz has been at the forefront of blending casual cool with luxury fashion. Known for his sharp playing style and calm demeanor, Fritz’s off-court wardrobe mirrors his personality. In 2024, he’s leaned into the “quiet luxury” trend—unbranded yet unmistakably high-end pieces that exude understated sophistication.
Fritz has been spotted pairing tailored blazers with sleek sneakers, effortlessly bridging the gap between formal and casual wear. His love for monochromatic palettes—think black turtlenecks, cream trousers, and charcoal jackets—cements him as a minimalist icon. On several occasions, Fritz has even sported pieces from emerging designers, signaling his role not just as a consumer of fashion but as a curator of fresh talent.
What sets Fritz apart is his ability to maintain relatability while flaunting luxury. Whether attending a gala or grabbing coffee in New York, Fritz’s style feels aspirational yet attainable. It’s a masterclass in how to integrate high fashion into everyday life.
Coco Gauff: The Fearless Fashionista
Coco Gauff has always been a force of nature on the court, but 2024 has seen her elevate her off-court style to match her competitive spirit. Gauff’s outfits are a celebration of youth, energy, and creativity. She’s unafraid to experiment with bold colors, daring cuts, and avant-garde accessories.
One of her most talked-about looks this year was a neon-green suit paired with chunky platform boots, a combination that turned heads at a major fashion event. Gauff frequently collaborates with renowned designers, bringing her unique flair to the runway while remaining deeply rooted in her individuality. She’s also been an advocate for sustainable fashion, often choosing eco-conscious brands and upcycled pieces.
Gauff’s influence extends to her fans, particularly younger audiences who admire her unapologetic approach to self-expression. Through her style, she’s sending a powerful message: fashion is a tool for empowerment, not just aesthetics.
Zheng Qinwen: The Elegant Innovator
Zheng Qinwen’s fashion journey in 2024 is a testament to her ability to seamlessly blend tradition with modernity. Known for her graceful on-court demeanor, Qinwen brings the same elegance to her off-court attire. She’s become a global ambassador for several luxury fashion houses, and her appearances at major events have been nothing short of showstopping.
Qinwen often incorporates elements of her Chinese heritage into her wardrobe, such as embroidered details or traditional silhouettes reimagined with contemporary twists. Her outfits are meticulously crafted, with an emphasis on balance—she’ll pair a flowing, asymmetrical dress with sleek, minimalist jewelry or contrast a structured jacket with soft, flowing trousers.
Her Instagram is a visual feast for fashion lovers, filled with snapshots of her wearing both couture gowns and effortlessly chic streetwear. Qinwen’s style is a reminder that fashion can be both an art form and a means of storytelling.
Frances Tiafoe: Bold and Unapologetic
If there’s one tennis star who refuses to blend in, it’s Frances Tiafoe. Known for his vibrant personality on the court, Tiafoe’s off-court wardrobe is equally electrifying. In 2024, he’s embraced a bold, eclectic style that combines streetwear staples with high-fashion pieces.
Tiafoe’s signature look often includes oversized hoodies, colorful sneakers, and eye-catching accessories like oversized sunglasses or statement hats. But he’s not just about streetwear—Tiafoe has also been spotted rocking tailored suits in unconventional colors like mustard yellow or royal blue, proving that he can switch from casual to formal with ease.
A self-proclaimed sneakerhead, Tiafoe often showcases rare or custom-designed sneakers, solidifying his status as a streetwear icon. His style sends a clear message: fashion is fun, fearless, and full of personality.
Iga Świątek: The Effortless Icon
Iga Świątek has carved a niche as the queen of understated elegance. While others experiment with bold and daring fashion, Świątek has mastered the art of effortless chic. Her off-court style revolves around timeless pieces that prioritize comfort without compromising on sophistication.
Świątek’s wardrobe in 2024 includes oversized blazers, classic white shirts, and tailored trousers, often paired with loafers or minimalist sneakers. Her color palette leans heavily on neutrals—beige, navy, and soft pastels dominate her ensembles. What makes Świątek’s style stand out is its relatability; it’s polished yet practical, making her a style icon for those who value simplicity.
Her partnership with sustainable brands has also drawn attention, highlighting her commitment to ethical fashion. Świątek proves that you don’t need flashy designs to make a statement—sometimes, less truly is more.
Nick Kyrgios: Streetwear Royalty
Never one to shy away from the spotlight, Nick Kyrgios is as audacious in his fashion choices as he is on the court. In 2024, Kyrgios continues to blur the lines between athletic wear and street fashion, cementing his place as a trailblazer in the industry.
Kyrgios’ go-to pieces include oversized graphic tees, track pants, and high-top sneakers. He often mixes these with luxury brands, creating a unique blend of casual and high-end that few can replicate. His love for bold patterns and logos is evident, as he’s frequently seen wearing statement pieces from brands like Off-White and Balenciaga.
What sets Kyrgios apart is his ability to merge comfort with cutting-edge style. He’s also a vocal advocate for diversity in fashion, often using his platform to promote up-and-coming designers from underrepresented backgrounds.
The Broader Impact: Tennis Stars as Fashion Icons
The rise of tennis players as off-court fashion icons isn’t just about individual style—it’s indicative of a broader cultural shift. Athletes are no longer confined to their roles as competitors; they’re also influencers, trendsetters, and brand ambassadors. Their ability to bridge the gap between sports and fashion has created a new wave of interest in both industries.
In 2024, collaborations between tennis players and fashion brands have reached new heights. From capsule collections to exclusive runway appearances, these partnerships highlight the unique intersection of athleticism and artistry. Fans are not only watching their favorite players on the court but also following their every move in the fashion world.
What’s Next for Tennis Fashion?
As we look ahead, it’s clear that the influence of tennis players in the fashion world will only continue to grow. With stars like Taylor Fritz, Coco Gauff, Zheng Qinwen, and others leading the charge, the line between sportswear and streetwear is becoming increasingly blurred. Expect to see more athletes launching their own clothing lines, collaborating with designers, and setting trends that transcend the world of sports.
Tennis fashion has always been iconic, but in 2024, it’s the players’ off-court looks that are stealing the spotlight. From minimalist elegance to bold experimentation, these athletes are proving that their influence extends far beyond the baseline. And if this year is any indication, the future of tennis fashion is brighter—and more stylish—than ever.
